Black wedding dress trend grows during coronavirus pandemic
Vera Wang says there’s nothing wrong with black wedding dresses, and a growing number of brides seem to feel the same way.
The 72-year-old bridal wear designer spoke with Harper’s Bazaar about her use of the dark shade in past collections, including her notable fall 2012 and spring 2019 collections.
"A lot of people were shocked – they said it was depressing to have brides in black. I said, ‘Not at all, it’s sexy,’" Wang told the fashion magazine. "Then of course a lot of brides embraced it."
Brides have embraced the color enough that other luxury designers have gone on to add black in their collections, including Maggie Sottero, Leanne Marshall, Galia Lahav and Marchessa.
The trend has even made an impact on main street with mass-market retailers and boutique designers embracing the color.
CORONAVIRUS MAY CREATE WEDDING DRESS SHORTAGE IF OUTBREAK PERSISTS
Experts at the wedding attire retail chain David’s Bridal have observed a shift in demand among pandemic brides.
"We are definitely seeing an increase in brides considering alternative styles or colors, like black gowns, tying into the trends that we’re seeing during the pandemic of non-traditional styles," said Laura McKeever, the bridal senior manager, brand PR, philanthropy & communications at David’s Bridal. Read More
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