Amazon Is Planning a Beauty Products Event for October to Hook Early Holiday Shoppers
- The event is designed to lure consumers ahead of the holiday shopping season and help make Amazon a go-to destination for beauty and personal care items.
- Online beauty sales have surged during the pandemic.
Amazon plans to hold a beauty products event in October in an effort to lure early holiday shoppers and boost the company's position in a booming category, according to documents reviewed by CNBC.
A slide deck Amazon sent to select beauty brands said the company is currently planning the event for Oct. 4-25. The same information was sent to some consulting firms that help manage businesses on Amazon.
"We want to draw customers back to Amazon during Black Friday week but also long term with additional marketing levers," Amazon wrote in the slide deck. "This is a unique opportunity for selected brands to reach both more shoppers and new customers."
Catie Kroon, an Amazon spokesperson, confirmed the authenticity of the document. She told CNBC by email that the event next month will be called "Holiday Beauty Haul" and added that the site will feature a number of product types, including fragrance, men's grooming and winter skin care.
Amazon, the world's largest online retailer, has long been trying to gain a bigger share of the global beauty market, which generates $500 billion in annual sales. Read More
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