Affiliate Marketing 101: Overview of Affiliates & Technology Partners
According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years.
What is Affiliate Marketing?
Affiliate marketing is defined as promoting a retailer’s product or service in exchange for commission. Simple right? Due to its popularity, performance marketing has flourished into a much more complex concept.
Once you gain a good understanding of affiliate marketing, you’ll be able to leverage all of your options to make the best decision for your business.
Three Key Players in Affiliate Marketing
To understand affiliate marketing, it’s important to understand the players involved in affiliate relationships:
Advertiser
Advertisers are the people who own the product being sold and decide who they want to work with to grow their business; they can also be referred to as merchants or retailers.
Publisher
Publishers promote the advertiser’s product. This could be on their website, social media, or blog post. Publishers are paid a commission once a shopper converts because of their affiliate efforts. Publishers are also referred to as affiliates or partners.
Consumer
Consumers buy your product or service and make the affiliate world go round. Without consumers, also referred to as the customer or buyer, there would be no affiliate programs. Read More
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